Sept. 15, 2022

Interview with Ricky Reed

We had the pleasure of interviewing Ricky Reed over Zoom video.

Ricky Reed is a GRAMMY-Award winning and multi-platinum selling producer, songwriter, and artist, who is also the Founder and CEO of Nice Life Recording Company.

Nice Life Recording Company is Los Angeles-based record label and publishing company founded by Reed; their roster of clients includes Lizzo, The Marías, St. Panther, and more.

As CEO of Nice Life Recording Company, Ricky has…

Discovered and launched Lizzo into superstardom, making her the first signee of the recording company in partnership with Atlantic Records

Signed and developed The Marías and worked to craft their debut album CINEMA, which earned them a GRAMMY nomination this past year for Best Engineered album. They’ve gone on to play Coachella, sell out their headlining tour and will tour with Halsey and play Lollapalooza this summer. The album also netted a #1 radio single with “Hush”

Worked to build out a staff for the label including executive level positions, as well as radio, streaming/sales, marketing and digital marketing roles, expanding the Nice Life footprint

Signed key rising talent including St. Panther, John Robert, and publishing clients like Nate Mercereau

Devoted time and attention to mental health, creating a non-recoupable mental health fund for roster artists

As a producer, Ricky has most recently….

Co-produced Lizzo’s “About Damn Time,” currently at number 4 on the Billboard Hot 100

Produced Camila Cabello’s “Bam Bam,” featuring Ed Sheeran. The song reached number 5 on the Billboard Hot 100, and peaked inside the Top 10 in over 15 countries, with Vulture calling it “a bona fide breakup bop”

Developed and co-produced 7 tracks on Lizzo’s multi-platinum selling breakthrough album Cuz I Love You

Won two Grammy awards, including one for Lizzo’s Cuz I Love You in 2020 (Best Urban Contemporary Album) and the second this past year for Jon Batiste’s We Are (Album of the Year)

Produced tracks on albums including The Weeknd’s After Hours & Leon Bridge’s Gold-Digger’s Sound

Ricky has produced Lizzo’s latest album Special

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Ricky Reed

Producer, Songwriter & Artist

GRAMMY-Award winning, multi-platinum selling producer, songwriter and artist Ricky Reed is also the Founder and CEO of Nice Life, a recording and publishing company based in Los Angeles, CA. Founded in 2014, Nice Life is a creative house and label that boasts a diverse roster of GRAMMY® Award-winning multiplatinum, critically acclaimed talent and a catalog of chart-topping hits. Reed has devoted himself to identifying raw talent alongside a tight knit team and working together taking a grassroots approach to artist development. The roster is proof that Reed can take an emerging artist into a global superstar. Reed is credited with discovering and signing Lizzo, developing her and co-producing seven tracks on multi-platinum selling breakthrough album Cuz I Love You, which earned her 3 Grammys last year and Ricky his first. Some of his other key signings include The Marias, Nate Mercerau, St. Panther, John-Robert and Junior Mesa as well as several songwriters. Under Reed’s leadership, Nice Life’s artists have collected GRAMMY® Awards, billions of global streams (1.3 billion in 2020 alone), and gold and platinum certifications worldwide, among other accolades. In addition to his work at Nice Life, his recent producer work includes tracks on The Weeknd’s “After Hours” album, Kali Uchis’ Sin Miedo (del Amor y Otros Demonios) album, Leon Bridges’ “Sweeter” and “Gold Diggers Sound” albums, and more. Outside of music, Reed works closely with The Solutions Project and board member Sarah Hope.