Sept. 29, 2023

Interview with TOBi

We had the pleasure of interviewing TOBi over Zoom video!

Nigerian born, Los Angeles-based artist TOBi announces new album PANIC set to be released on October 12th via RCA Records. Alongside the announcement, TOBi shares new bold and fiery track “Flatline” featuring label mate Kenny Mason. Backed by a recurring staccato piano, the track is a smooth blend of both TOBi and Kenny’s vocality and highlights TOBi’s quick-witted lyricism. In addition to the new release, TOBi and his team have also created an interactive digital universe and social fan club. You can now join at PANIC.FM.

TOBi on his single “Flatline”: "This is unapologetic soul music. Power is a theme I explore a lot in my music and this one is about personal power. I wanted anyone hearing this song to feel that energy going into any situation. A game, a job interview, a performance. Transform that pain into power."

Earlier this year, TOBi took home another Juno Award for Rap Album/EP of the Year for Shall I Continue? making this his second win following his 2020 album ELEMENTS Vol. 1 that won the 2021 Rap Recording of the Year. Last year, his elevated COLORS performance of “Flowers” was released and his song “Move” was featured on Netflix’s Do Revenge starring Camila Mendes (Riverdale) and Maya Hawke (Stranger Things). He also performed at Afrochella at the end of last year. Prior to this, “All Night Long,” “She Loves Me” and “Flowers,” he released his Alex Goose-produced single and video “Before We Panic” featuring Mikky Ekko (written for Rihanna, A$AP Rocky, Drake), which was a prelude to his forthcoming album. The artistic visual was shot and directed by Dom McLennon (BROCKHAMPTON) and Jeremy Grier.

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TOBi

About TOBi:
TOBi is a multiple JUNO winning rapper and singer, born in Nigeria, moving to Canada as a child. He quickly found an outlet in writing and performing music. Voted by Complex Magazine as “a top artist to watch,” TOBi has received critical acclaim from the likes of Billboard, Rolling Stone, i-D, COLORS, PAPER, and Sway In The Morning. His project, ELEMENTS Vol. 1 was shortlisted for the Polaris Music Prize, and won the JUNO for Rap Recording of the Year in 2021. He was also Nominated for Contemporary R&B Recording of the Year and he performed at the Opening Night Award Ceremony. Prior to this album, TOBi released his debut STILL in May 2019, exploring themes of vulnerability, post traumatic growth, self-reflection and masculinity in his time emigrating from Nigeria to Canada. The JUNO love continued in 2022 and 2023 with back-to-back nominations for Songwriter Of The Year and another win for best Rap Album/EP of the year for his EP Shall I Continue?.

Most recently, TOBi has released singles including "Flowers" featuring MAVI and "All Night Long" featuring Topaz Jones – setting the tone for the album that precedes them. TOBi's forthcoming album PANIC is coming October 12th, in what is sure to be a true breakout year for TOBi and his unapologetic soul music. On top of recording and performing, TOBi is a co-founder of UNPACK Community, a series of discussions on mental wellness in creative fields.