We had the pleasure of interviewing Blusher Zoom video!
Blusher are here making sparkly, energetic pop to soundtrack your night out. This Melbourne-based trio made a huge splash in 2022 when they released “Softly Spoken,” a slice of euphoric indie-pop. It was the first song they ever made together and the success of the track took the trio by surprise. But 2023 is primed to be bigger and better for the group: Blusher are releasing their latest single “Dead End” and gearing up for an EP, live shows and soon, a global takeover.
In Blusher’s metaphorical teen rom-com of a band, all three members are the leads. They share vocals on many of their songs and swap instruments during the live shows. They all produce and write together, utilizing their individual experiences cutting their teeth as solo artists before forming the band.
“Our first day in the studio felt like an exciting combining of forces and we quickly realised how compatible we were as songwriters,” says member Lauren Coutts, who runs lead on the production of Blusher’s music. Before officially meeting, their shared pop tastes and sounds had made them each familiar with each other in the wider Melbourne music community. Jade and Lauren were first officially introduced during a Zoom writing camp in late 2021.
“Softly Spoken” would launch the wildest year of the girls’ lives after it was released in 2022. On the day they dropped it, they were at a songwriting camp on a beach together and partied through the night. The next day, Lauren had received a message from their now-managers Powerhouse Management’s Jamie-Rose Fowler and Charlotte Ried, who officially came on board soon after.
By September, they played their first show at BIGSOUND, an Australian music festival and industry conference. Blusher spent months in a “boot camp” of sorts with a movement coach who encouraged them to go out dancing together. The final result was a highly choreographed set that allowed them to show off their individual multitude of talents. Minutes after stepping off stage for the first time, the group signed with Atlantic Records.
Blusher spent the rest of 2022 in studio sessions working on their debut EP. “Dead End” and “Softly Spoken” tease a project focused on female friendship, inspired by the dance floor catharsis of heroes like Robyn, Kesha, the Black Eyed Peas, and MGMT. The songs track a night out, one full of break-ups and make-ups.
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