We had the pleasure of interviewing EMM over Zoom video!
Self-made instrumentalist, producer and songwriter, EMM, is merging Phonk and Pop for the release of her new single “LOZER” (With a Z). Over the years, EMM has built a reputation for creating music that showcases a woman’s unapologetic power in a world that constantly tries to diminish it; and this song speaks to that. Written by EMM, “LOZER” (With a Z), most simply put, is about losing fear of what others think. She elaborates “I've never really fit in, and I've had to learn to accept myself as I am. The song is funny and lighthearted ("I heard she used to sniff sharpies") and self deprecating ("I'm such a fucking loser"), but at the same time also recognizing the empowerment in self acceptance ("I love the way I am cause I'm a God damn star").” The accompanying lyric video plays into the “Lozer” theme in the most outrageous way possible, with EMM making light of the dark lyrics while dancing around naked. Produced by Jason Mater, who has had extensive success in the sync world with Disney/Marvel, EMM made sure her current inspiration of Phonk was combined with her typical Pop sound.
2023 is set to be the most epic year yet for EMM, as she gears up for a performance at The Roxy in Los Angeles on July 12th; along with her secret project, GENESIS, dropping in a few months. GENESIS is a two piece documentary and live performance that highlights what women go through in music, and dives into tough topics like sexual abuse in the music business. Like a true alchemist, EMM has turned the things that the industry and the world saw as an inconvenience- her vision, her strong opinions, her power, and her honesty - into her superpowers. EMM has spent the last few years building on her massive catalog of music, which includes her trilogy of mixtapes, EMERALD (2019), RUBY (2020), and SAPPHIRE (2021). Garnering over 100 million independent streams on Spotify and over 5 million views on YouTube; “The Trilogy” allows you to explore EMM’s self-conceived universe. As an artist who sheds light on topics that most females in the industry are scared to touch, going viral is almost second nature to EMM. Much like Lady Gaga in the past, some of EMM’s performance art pieces tend to be misunderstood. Even though her live performance of “END” went viral on TikTok with over 1M views, YouTube flagged it as “gore” due to the nature of the video.
Hailing from a small town in Michigan, and later moving around; EMM spent years struggling in New York City and Los Angeles, sometimes working 3 jobs at a time, including cleaning frat houses, fighting tooth and nail to find ways to share her music with the world. Although it hasn’t been an easy road, EMM’s perseverance has worked all the way up to building a profitable 7 figure business that she owns 100% of and uses to self-fund her career. Her universe is expanding rapidly in 2023-2024 via her incredible and theatrical live show, and multiple other verticals that will be announced soon. She is the definition of a thriving independent artist: calling all the shots in her own career, making her visions come to life, having a hand in every sonic choice and every melody you hear, betting on herself, and standing up for what she believes in most. EMM is a force - And she’s just getting started.
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