We had the pleasure of interviewing Not3s over Zoom video!
Eschewing an academic career in favour of music, Hackney, East London born and bred rapper Not3s put all his time and effort into developing his career, rising from online obscurity to being signed by a major label in a relatively short time. Drawing inspiration not only from his underground grime scene, but also his Nigerian heritage, Nots helped push the sound of Afro-basement to a new level with the release of ‘Addison Lee’ in 2017.
Racking up a huge amount of online views, it was picked up by Relentless Records (Professor Green, Nadia Rose) which then re-released the song as Not3s’ debut single a short while after. Since then, the sky has been the limit for Not3s, becoming one of the most listened Afropop artists in the world. His unique combination of basement pop with his Nigerian background brings a modernised and highly rhythmic and vibrant exploration of music that appeals to the masses, bringing Not3s countless successes along the way including FIFA and Love Island soundtracks, extensive Radio 1 and Capital FM support, as well as nationwide press coverage with CLASH Magazine and much, much more.
Three albums and multiple releases later, Not3s begins 2023 with a brand new 3-track EP ‘Kiss Don’t Tell’ with lead single ‘Naked’ exemplifying his sonic direction for the year ahead. Mixed & Mastered by Patrick "Wave" Carinci, a multi-platinum award winning engineer breaking into the UK market from Italy, he has immediately grasped everything Not3s is about whilst adding his prominent signature sound to ‘Naked’, resulting in a highly captivating and modernised pop-infused track.
His unique style and flow comes to the fore in ‘Naked’, as he aims to share Valentine's love to the soul and ears of those who may be in need of a special someone this month. It expresses relatable emotions, thoughts and also gives a hint to the sonically genius and signature touch he has in store this year before releasing a tsunami of chart-toppers.
In the second single off the EP, Not3s once again delivers in ‘Trip To Paris’, a love medley that showcases his vocal dexterity and why he has been such a fan favourite in the UK and beyond over the past 5 years and beyond. The song lends itself to the genres previously aforementioned whilst also venturing into a new branch of sonics, adding to the excitement and anticipation behind this release and the EP as a whole. Not3s is taking 2023 by storm, and ‘Kiss Don’t Tell’ will surely continue his limitless rise to the very top.
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