We had the pleasure of interviewing gigi over Zoom video!
Breakout artist gigi gives a tour de force vocal performance on her new single, ”Figurines,” released today via Mogul Vision/Interscope Records. On the dreamy, self-penned track, which she recorded in Nashville, gigi examines mortality and the process of forging one’s own path. Mike Zara and Aidan Hobbs produced and play on “Figurines,” combining haunting keyboards with plaintive guitar and adding accordion and saxophone as the song builds to an emotional close.
“’Figurines’ is about the circle of life, fear of death, and the lengths people go to immortalize themselves. There are many areas of my life I can point in my early development that have influenced this sort of existential thorn i have. Your brain is a hard drive and you can never erase anything from it. Your experiences are with you always but you can work past them. Writing about my fears of mortality help me come to terms with it myself,” said gigi. Born in New Jersey, raised in Florida and now based in Brooklyn, gigi is currently on her first national tour, providing direct support on Noah Cyrus’ North American run.
After sharing the track “Sometimes (Backwood)” on TikTok in 2021, she released the single independently. It racked up 18 million streams in the first six months and combined global streams now surpass 72 million. Hailing gigi as “one of Gen Z’s breakout artists,” Medium tracked the song’s organic growth in this feature, and said, “[‘Sometimes (Backwood)’] is a torrent of raw emotion…Let’s see what gigi does next.”
“Figurines” is the latest in a remarkable string of follow-up singles from gigi that include “The Man,” “When She Smiles” and “Glue.” Depicting the life of a queer twenty-something with raw honesty and all-enveloping beauty, the songs showcase her blunt yet tender poetry amid windswept landscapes of acoustic guitars, swooping strings and delicate reverb.
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